In the highly competitive industry of Finance and Banking, customer retention is extremely important for the success of those in the sector. An improved customer experience is a powerful way of retaining customers and banks now look to scenting as one method to improve customer satisfaction within their branches. Scenting aims to create a relaxing atmosphere for anxious customers or create a warm homely environment to the often perceived dull feel of banks.
Air Aroma is transforming spaces through the use of scent. Waiting in long lines can be frustrating and result in a negative experience. Customers are likely to evaluate service more favorably in a scented environment.
Pleasant banking experience
Scent can create an atmosphere of inspiration and comfort and heighten the level of customer care to leave guests with a lasting impression. Aroslim by Air Aroma has become a popular product choice for many banks as it blends in with any décor through its understated look and sleek anodized aluminum body.
Having been voted ‘The most respectable enterprise in China’, China Merchants Bank sets itself apart from the competition through a strong focus on innovation, quality service and advanced technologies. Thanks to the power of scent, China Merchants Bank is now able to connect to their customers on a much deeper level. Air Aroma together with China Merchant Bank have teamed up to developed two exclusive perfume-quality signature fragrances. The aim is to make a lasting impression to achieve total customer satisfaction.
Scenting retail environments improves customers evaluation and customers perceived they were in the store for a shorter timeframe
(Spangenberg et al. 1996)
A positive experience provided through scent can increase retention and business performance.
Scenting has been found to reduce the perceived time spent in a branch or waiting in line and service levels are evaluated more favorably.
Ambient scenting underpins like no other medium your most valuable asset, your brand.