{"id":2690,"date":"2015-05-11T15:27:45","date_gmt":"2015-05-11T07:52:30","guid":{"rendered":"https:\/\/www.emoliquids.com\/segments\/supermarkten\/"},"modified":"2024-09-11T23:10:43","modified_gmt":"2024-09-11T21:10:43","slug":"ventes-alimentaires","status":"publish","type":"page","link":"https:\/\/www.emoliquids.com\/fr\/segments\/ventes-alimentaires\/","title":{"rendered":"Ventes Alimentaires"},"content":{"rendered":"

[vc_row full_width=\u00a0\u00bb\u00a0\u00bb parallax=\u00a0\u00bb\u00a0\u00bb parallax_image=\u00a0\u00bb\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1726089036869{margin-top: 100px !important;}\u00a0\u00bb][vc_column][vc_column_text c_id=\u00a0\u00bb.vc_1693260590291″]<\/p>\n

L’odorat amplifie le go\u00fbt<\/h3>\n

La stimulation de l’odorat, utilis\u00e9e dans le but d’augmenter les ventes, n’est pas un concept nouveau pour l’industrie alimentaire. Les boulangeries-p\u00e2tisseries ont su faire appel \u00e0 ces techniques depuis de nombreuses ann\u00e9es. L’odorat amplifie le go\u00fbt, et l’utilisation de l’olfactif peut attirer une client\u00e8le des plus r\u00e9ticente. Des \u00e9tudes notent que le sens de l’odorat est le stimulus le plus puissant des cinq sens humain. En effet, l’olfactif a la capabilit\u00e9 de d\u00e9clencher des r\u00e9actions \u00e9motionnelles significatives sur la client\u00e8le, et ainsi d\u00e9clencher des achats impulsifs.<\/p>\n

Solutions olfactives pour l’alimentation et les boissons<\/h3>\n

Les ar\u00f4mes alimentaires ne sont pas toujours d\u00e9tectables due \u00e0 leur emballage. De plus en plus de produits alimentaires sont pr\u00e9sent\u00e9s sous forme de conserve, emballage sous vide ou nourriture r\u00e9frig\u00e9r\u00e9es. Ces modes de pr\u00e9sentation ne permettent pas aux consommateurs de d\u00e9couvrir l’odeur de nombreux produits et ainsi de compl\u00e9ter leur exp\u00e9rience de ‘faire des courses’. Les grandes surfaces font appel aux techniques de r\u00e9frig\u00e9ration modernes qui tendent \u00e0 \u00e9liminer des ar\u00f4mes qui, autrefois, \u00e9taient accessible \u00e0 tous. Bien que ces progr\u00e8s technologiques ont largement contribu\u00e9 \u00e0 l’am\u00e9lioration de la sant\u00e9 des consommateurs et \u00e0 la r\u00e9duction des pertes pour les professionnels, ils ont \u00e9galement \u00e9limin\u00e9 les odeurs naturelles des produits frais qui attirent la client\u00e8le la plus exigeante.<\/p>\n

Choisissez une fragrance perceptible et cr\u00e9er une exp\u00e9rience m\u00e9morable et une impression durable. La gamme d’huiles aromatiques d’Emoliquids est vaste et a \u00e9t\u00e9 con\u00e7ue pour s’adapter \u00e0 tous types d’environnement tels que les grands magasins, les grandes surfaces et les salles de cin\u00e9mas. Attirez vos clients avec des parfums frais et\/ou fruit\u00e9s tel que pomme, orange ou mangue. Essayez \u00e9galement les ar\u00f4mes de chocolat, de caf\u00e9 ou de popcorn. Emoliquids est en mesure de r\u00e9pondre \u00e0 tous vos besoins.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=\u00a0\u00bb\u00a0\u00bb parallax=\u00a0\u00bb\u00a0\u00bb parallax_image=\u00a0\u00bb\u00a0\u00bb][vc_column][vc_separator][vc_column_text c_id=\u00a0\u00bb.vc_1431951653322″]<\/p>\n

Fragrance, les faits<\/h3>\n

Lorsqu’un ar\u00f4me de pain a \u00e9t\u00e9 diffus\u00e9e dans un supermarch\u00e9 am\u00e9ricain, les ventes de la section boulangerie ont soudainement tripl\u00e9es.
\n(Hirsch, 1995, IJA)<\/em><\/h4>\n

[\/vc_column_text][vc_separator][\/vc_column][\/vc_row][vc_row full_width=\u00a0\u00bb\u00a0\u00bb parallax=\u00a0\u00bb\u00a0\u00bb parallax_image=\u00a0\u00bb\u00a0\u00bb][vc_column][vc_column_text c_id=\u00a0\u00bb.vc_1431951669701″]<\/p>\n

Les avantages olfactifs<\/h3>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=\u00a0\u00bb\u00a0\u00bb parallax=\u00a0\u00bb\u00a0\u00bb parallax_image=\u00a0\u00bb\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/3″][vc_column_text c_id=\u00a0\u00bb.vc_1431951701679″]<\/p>\n

Promotion performante<\/h4>\n

Une promotion stimul\u00e9e par l’odorat est une promotion efficace. L’olfactif vous permet de puiser dans le stimulus le plus puissant de la nature humaine, l’odorat. Le marketing olfactif est \u00e9galement un des investissements marketing les plus rentable.[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/3″][vc_column_text c_id=\u00a0\u00bb.vc_1431951729128″]<\/p>\n

Connection \u00e9motionnelle<\/h4>\n

Une diffusion de fragrance alimentaire de qualit\u00e9 est en mesure de renouer vos clients avec le ou les produits visibles et ainsi am\u00e9liorer vos ventes.[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/3″][vc_column_text c_id=\u00a0\u00bb.vc_1431951764932″]<\/p>\n

Pr\u00e9sence accentu\u00e9e<\/h4>\n

L’odorat amplifie le sens du go\u00fbt et devient un \u00e9l\u00e9ment essentielle pour les commercialisations alimentaire.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row full_width=\u00a0\u00bb\u00a0\u00bb parallax=\u00a0\u00bb\u00a0\u00bb parallax_image=\u00a0\u00bb\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1726089036869{margin-top: 100px !important;}\u00a0\u00bb][vc_column][vc_column_text c_id=\u00a0\u00bb.vc_1693260590291″] L’odorat amplifie le go\u00fbt La stimulation de l’odorat, utilis\u00e9e dans le but d’augmenter les ventes, n’est pas un concept nouveau pour l’industrie alimentaire. Les boulangeries-p\u00e2tisseries ont su faire appel \u00e0 ces techniques depuis de nombreuses ann\u00e9es. L’odorat amplifie le go\u00fbt, et l’utilisation de l’olfactif peut attirer une […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":2656,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"cs-1","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"on","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","footnotes":""},"class_list":["post-2690","page","type-page","status-publish","hentry","entry"],"yoast_head":"\nVentes Alimentaires - Emoliquids<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emoliquids.com\/fr\/segments\/ventes-alimentaires\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ventes Alimentaires - Emoliquids\" \/>\n<meta property=\"og:description\" content=\"[vc_row full_width=\u00a0\u00bb\u00a0\u00bb parallax=\u00a0\u00bb\u00a0\u00bb parallax_image=\u00a0\u00bb\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1726089036869{margin-top: 100px !important;}\u00a0\u00bb][vc_column][vc_column_text c_id=\u00a0\u00bb.vc_1693260590291″] L’odorat amplifie le go\u00fbt La stimulation de l’odorat, utilis\u00e9e dans le but d’augmenter les ventes, n’est pas un concept nouveau pour l’industrie alimentaire. 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